September 4, 2014
Written by Debbie Mrazek
A small office building could probably be filled with all of the books available on improving sales communication. While it may be a topic that has gotten a lot of press, I can assure you that when it comes to sales professionals, there’s still a lot of room for improvement by the vast majority.
You might think that talking and listening is quite basic and elementary. But let me tell you that it isn’t. If it was, there would be more sales pros hitting those top numbers. Sadly, it isn’t.
To be successful in sales, you, as the professional salesperson must master three major components of communication:
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